The problem
The Oven Queen's customers are busy people at home, usually on a phone, who want three things answered fast: do you cover my area, how much will it cost, and how do I book?
The business was on an ageing WordPress site that hadn't been built around those questions. I wanted to replace it with something faster and simpler, where the answers are on screen straight away, along with the thing that sells oven cleaning best: before-and-after photos of a filthy oven made spotless.
Then the business grew. The Oven Queen started offering carpet, rug and upholstery cleaning as well as ovens, and the website needed to sell both without becoming a muddle.
What I built
A fast, simple site that works on a phone first. I started from what a customer does on a phone and built the site around that. The phone number and a WhatsApp button are always one tap away. The areas covered are spelled out town by town, so nobody has to guess whether their village is included.
Prices you can see. The Oven Queen charges fixed prices with no hidden extras, so the site says so and shows them: oven prices by type of oven, carpet prices room by room, and whole-house bundles for people who want everything done. Being open about prices builds trust before anyone picks up the phone.
Proof, not promises. The gallery shows real before-and-after photos from real jobs. When carpets were added I made it filterable, so someone after a sofa clean doesn't have to scroll past ovens.
Two services, one clear website. For the second version I gave oven cleaning and carpet cleaning their own pages, each with its own prices, a simple "how it works" and answers to the questions people ask before they book. The homepage introduces both, with an easy saving for people who book both on the same visit.
Written so Google understands it. Every page clearly says what the business does, where it is and which towns it covers, in a way that Google and AI assistants can read and trust. The business details are set out consistently across the site, and the words are written for people first.
An enquiry form for people who'd rather not ring. Not everyone wants to make a call, so there's a short form for a call-back as well.
Privacy handled properly. Visitor stats only switch on if someone agrees to them, and there's a plain-English privacy and cookie policy, with a cookie settings link in the footer so people can change their mind. With permission, the site counts how many people tap to call or WhatsApp, so the owner can see the website turning into real enquiries.
How it's going
The Oven Queen now comes up first when people search locally for oven cleaning, both on Google and in AI answers. For a local service business, that's the spot that matters: it's where people find you when they're ready to book.
The site has grown with the business, from oven cleaning only to a two-service website, without starting again from scratch. It loads quickly, it's easy to use on a phone, and it puts the phone number, prices and proof right where customers look for them.
