I'm David. I build websites and apps, design Shopify stores, help you get found on Google and by AI assistants like ChatGPT, and use AI to take the slog out of paperwork-heavy jobs. All explained in plain English.
Free first website: a limited number of new clients in Teesside and North Yorkshire get a single-page site designed and built at no cost, then only pay a monthly hosting and support fee, from £10 a month. See how the offer works
Services
Start with one, or combine them. Every project begins with a free, no-obligation conversation about what your business actually needs.
Check your current site free in about a minute: the UK rules on privacy, cookies and accessibility, being found, ease of use and trust. Want the full picture? I'll go through it myself and walk you through what I find.
Run the free website check More about website checks and audits
A new website, or a replacement for one that's letting you down. Fast, easy to use on a phone and set up so local customers find you on Google, so people can see what you do, where you are and how to reach you.
Not sure whether to replace your current site? Start with the free website check.
Booking and reservation systems, taking payments online, and other everyday apps for things like staff training, stock and orders, or dashboards. I'll help you choose the right off-the-shelf app, or build one that fits how you work.
Stores for anything from a handful of products to thousands, planned with lessons learned in big retail. I train you to run products, prices and orders yourself.
Showing up when people search “near me” on Google, and when they ask AI assistants like ChatGPT for a recommendation. I set up your free Google Business Profile, help you gather reviews and organise your site so AI assistants can understand and recommend you.
Help with jobs buried in paperwork, using AI tools such as Claude: bids, tenders and grant applications, business plans, planning applications, making sense of financial or pension figures, and summarising legal documents. You don't need to know anything about AI.
How it works
You always know what's happening, what's next and what it costs.
A free, no-obligation conversation over coffee or a call about your business, customers and goals.
I build the site and show you how it's coming along as I go, in plain English.
Your site goes live fast and secure, set up on Google, with training so you're confident from day one.
Updates, reviews and advice whenever you want them, from someone local.
No jargon and no baffling reports. If something matters, I explain why in everyday words, so you always know what's happening and why.
Every site is planned and built around the business it serves, its customers and the way it actually works. Shopify stores usually start from a Shopify theme, shaped to fit, to keep costs down.
Training is included at launch. Hosting and support can run month to month, cancel any time at no cost, and moving your site to you or another host is £299.
Experience
Before serva.digital, I spent more than 35 years in IT and digital, including 20 years in e-commerce. I've worked for four digital agencies, building websites for some of the UK's biggest brands, as well as for IT service providers and consultancies. The same planning, testing and care now goes into every small-business project, without agency overheads.
I've sat on both sides of the table. I've worked for four digital agencies, building websites for some of the UK's biggest brands, and I've been the client too, briefing agencies and holding them to account for major UK retailers. Now I build and support websites myself: faster, more personal and without agency overheads.
When a project needs specialist skills, I call on a network of trusted specialists, chosen for their quality, expertise and business sense. I still plan and oversee the work, and I remain accountable for it.
My work
Real work for real businesses.
Drinks board app for a hospitality client
A live drinks board for pubs and festivals: one QR code, no app to download.
Pub website and staff app
The pub now keeps its own beer boards and gig list up to date, from a phone.
Staff training app
A phone app that helped a restaurant consultant train a busy kitchen team of 24 on every dish on the menu.
Where I work
Happy to meet face to face anywhere nearby, and just as happy to work remotely with businesses anywhere in the UK, from sole traders to limited companies.
Get in touch
Free consultations, with no obligation, or run the free website check to see how your site measures up in about a minute. I reply to every enquiry within 24 hours.
Or just want to talk something through? No jargon, no hard sell, and the first chat is free.